[ADIDAS].     ART DIRECTION      [2024]
For the launch of the Edison Chen x adidas Gazelle, the project explored Self-Escapism, an intimate journey into the spaces we retreat to reconnect, reflect, and find clarity. Reimagined by Edison Chen, the Gazelle becomes a medium for introspection and self-expression.

As part of the core design team, I worked as graphic designer and art director, shaping the visual identity and narrative. I translated the concept into a cohesive aesthetic across all touchpoints, developing the mood, design systems, and visual language that bring the project to life.